Customer Profile

The customer was a multi-national sports goods manufacturer with a strong indian presence in the retail sector ,

Engagement Context

The customer, who had a sizable and growing retail market also had a more limited B2B channel. This was serviced by a legacy e-commerce system that covered both retail order flow and drove the related operations . The system did not support the end to end business flow and often required manual technical interventions to resolve issues. The customer was looking to expend their sales volumes through engaging sports related SME and professionals like coaches, training clinics, sports event managers and small sports stores and so was also looking at increased transaction volumes through the system. Since they already used Prestashop for their B2C eCommerce portal they decided to use the same platform for B2B as well. Promantia was committed to execute the end to end project , ensuring that they are consistent with existing Prestashop standards that the customer uses for the B2C platform.

Key Challenges and the response

The prestashop product was primarily targeted at B2C ecommerce and so some of the functionality required in the B2B context needed to be built as extensions. However the skills ( both within the customer team and in Promantia ) in Prestashop and the ability to easily move to the corporate look and feel standards, it was decided that the right trade-off is to build the extension. There was also data migration to be considered, but given that the volumes were low at the time of go-live only master data was migrated and transactions on the old system were allowed to complete on the old system even after the new system went live.

Solution Highlights

The key features that were added to the Prestashop Product to provide the B2B solution where

• Creation of quotation and sharing of quotation with prospective and existing customers
• Self-Registration, Scrutinization and Onboarding of Buyer (B2B) Organizations
• B2B specific calculations involving discounting, shipping charges and Tax (GST) and reporting of these details in quotations and invoices
• Changes to Back office flows related to shipment and updation of status for the customer.
• Changes to Returns and Refunds

The result

The solution was implemented as per customer requirements in a month and the older system was shut down

Key benefits delivered and Outcomes realized

The customer was able to migrate their existing B2B customers to the new system, which required less intervenision and enabled the back-office to service the larger volumes.

Standardizing on a single platform enabled them not only to provide users a consistent user experience, but also reduced the maintenance overhead